About Us

We are the UK based Kawaii online store where you can find all things cute.  We carry exclusive and unique   Squishes, Diy kits and Kawaii Gifts Sourced directly from Asia.All started in 2011 when  I purchased the Jumbo Hello Kitty doughnuts from Japan, for my daughter. We loved it so much we made a haul video. We had lots of positive responses on our media and the rest was history.We work hard to source exclusive and cost-effective products for our customers. We pride ourselves in providing an enjoyable and fun service to our customers
We have participated in shows such as Hyper Japan and conventions like comic con and anime con. We were actually the first shop to launch Sammy in the UK.